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Assistant Store Manager


  • Manages the day to day operations of a retail store, directs and oversees all store functions.
  • For our stores in:
  • Central Rama 3
  • Central Pattaya Beach


Drive the Sales and maximize Profitability

  • Manage and deliver store’s/outlet’s sales performance.
  • Facilitate implementation of product/ sales strategies.
  • Communicate information on sales goals and targets to the team on continuous basis.
  • Prepares necessary sales reports for Managers.

Deliver WOW Experience

  • Provide a unique and genuine customer experience that delights and engages every shopper by following the 7 steps to WOW.

Delivery Operation Excellence

  • Conduct daily briefing to retail staff on target and highlights of the day.
  • Monitor stock availabilities.
  • Always maintain compliance of the Store’s SOP.
  • Maintain visual merchandising displays for promotional and seasonal activities. e.g. EOS, SASS.
  • Prepares monthly reports for Managers.

Develop Team

  • Supervise retail staff.
  • Encourage team to demonstrate Valiram Entrepreneurial Spirit
  • Second in charge in the absence of Manager to look into staff related matters.



  • MS Excel for reports
  • Inventory
  • Crisis Management
  • Retail Administration
  • People Management
  • Loss Prevention
  • Productivity Improvement
  • Communication


  • Teamwork and Team Leadership
  • Problem Identifying
  • Interpersonal Skill


  • Minimum 4-5 years of total retail experience with a minimum of 1 year in a supervisory role.
  • Diploma (desirable) in related field or equivalent experience
  • Ability to communicate, influence and negotiate effectively with all levels of leadership.
  • Proven organisational skills – able to manage multiple demands with competing priorities and allocate time effectively.
  • Ability to analyse situations and resolve issues with innovation and creativity